Granted, in the beginning they were used primarily to maximize and manage product placement. The advent of planograms would change everything. It tended to concentrate on business efficiency and space management rather seeing the bigger picture – how the look and feel of a store impacts the customer journey and how that directly relates to product sales. In other words, the focus was on the most efficient way to manage the space and to display products. There was a time, not all that long ago, when stores were laid out primarily from an operational perspective. These days, planograms are powerful sales tools retailers use to create customer-centric experiences shoppers look for in a store. However, these days, thanks to the advancement of planogram software and other technology, the concept goes far beyond a simple schematic of aisles lined with shelves and products.

Most retailers are well aware of the basic definition of a planogram – a visual diagram or map detailing the layout of a store and placement of its products. The secret to better customer engagement is a store built around customer insights VIBA The world’s first Virtual Interactive Brand Ambassador.Training Prepare your team to engage, serve and sell.Support Great people and proven best practices.Store Reset Teams Revamp, redesign and re-energize any venue overnight.Equipos de restablecimiento de tiendas Equipos de restablecimiento de tiendas.Retail As A Service Bringing stores and events to life.RFID Know your on-hand inventory with near 100% accuracy.Pop-Up Stores Bring your brand anywhere you want to take it.On-Demand Staffing The right people in any location nationwide.Mystery Shoppers A sneak peek into customer engagement.Sales Reps Only the best become the faces of your brand.Shopper Insights Know your business and the competition inside and out.Merchandising Build a store design and layout that optimizes sales.IT Services Eliminate IT headaches with soup-to-nuts support.Fulfillment Integrate in store, online, BOPIS, home delivery.Field Teams A real-time look at stores, merchandising, and sales.

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